Description
Business Development Leader – Systems, IoT, Edge AI & Digital Engineering (North America)
Company: SpanIdea Inc
Location: Santa Clara, CA
Experience: 6–15 Years
Industry: Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, Product Engineering
About SpanIdea
SpanIdea is a global product, systems, and digital engineering services company specializing in Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, Embedded, and Cloud-native solutions. We partner with OEMs, Tier-1 suppliers, and technology leaders to build intelligent, connected, and software-defined products and platforms across automotive, industrial, healthcare, and high-tech domains.
Role Overview
SpanIdea is seeking a Business Development Leader based in Santa Clara to drive North America GTM and revenue growth across Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, and Product Engineering services.
This is a hands-on, senior sales leadership role with full ownership of the end-to-end sales lifecycle, executive customer engagement, and strategic growth initiatives.
Key Responsibilities
Own and execute North America GTM strategy for Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, and Product Engineering
Drive new logo acquisition and account expansion with OEMs, Tier-1s, and technology companies
Personally engage customers to identify opportunities, define value propositions, and close deals
Lead end-to-end sales execution: prospecting, discovery, solutioning, proposals, negotiation, and closure
Conduct techno-commercial discussions across IoT platforms, Edge AI, digital platforms, embedded systems, and product engineering
Build and nurture long-term executive relationships with CXOs, VPs, engineering, and digital leaders
Identify and develop strategic partnerships and ecosystem alliances (silicon vendors, platform providers, cloud partners)
Achieve and exceed revenue, pipeline, and growth targets for North America
Collaborate closely with delivery, engineering, and digital teams to align solutions with customer needs
Operate independently with strong ownership, accountability, and execution discipline
Key Qualifications
6–15 years of experience in business development / sales within Systems, IoT, Edge AI, Digital Engineering, Automotive, or Product Engineering services
Strong understanding of IoT & Edge AI platforms, digital engineering, embedded software, automotive systems, and product lifecycles
Proven track record of selling complex engineering and digital services to OEMs, Tier-1s, and product companies
Experience engaging with engineering, product, digital, and R&D leadership
Strong grasp of services engagement models (T&M, Fixed Bid, Managed Services)
Excellent communication, presentation, and negotiation skills
Self-driven, entrepreneurial, and outcome-focused mindset
Why Join SpanIdea?
Strategic role with direct ownership of North America growth
Opportunity to work on cutting-edge IoT, Edge AI, and Digital Engineering programs
High-visibility position with direct access to senior leadership
Platform to build and scale long-term OEM, Tier-1, and enterprise relationships
Fast-growing, execution-driven, and collaborative culture
Ideal Background (Nice to Have)
Experience selling IoT, Edge AI, Digital Engineering, or Automotive software services
Exposure to Connected Vehicles, ADAS, SDV, Industrial IoT, Edge ML, Cloud-native platforms
Established customer network in Silicon Valley / North America
