Overview
Canadian
SIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.
We are entering a transformation phase:
Migrating our website to Shopify
Expanding into a future mobile app experience for activation, onboarding, and customer self-serve
Why This Role Exists
Canadian
SIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process to identify what drives drop-offs and systematically improve conversion performance.
uncover friction and trust gaps across the customer journey
redesign high-impact flows and page experiences
run experimentation and measurement cycles
raise conversion performance to the standard of top eSIM competitors
Role Summary
We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.
This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:
clarity
trust
checkout completion
Key Responsibilities
1) User Behavior Analysis & Funnel Insights
Analyze the customer journey: landing → plan selection → checkout → post-purchase onboarding
Identify friction points, drop-off patterns, and trust barriers
Translate insights into actionable recommendations and test hypotheses
2) UX Design for Shopify Ecommerce
Create and iterate designs in Figma
Improve information architecture and product decision-making flows
home page
checkout path
activation/how-it-works content
Partner with developers to implement scalable Shopify-friendly components
Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
Plan and execute:
A/B tests
CTA tests
landing page optimization
checkout optimization
Present results with clear recommendations, expected impact, and next steps
4) Trust, Clarity & Competitive UX
In the eSIM category, trust and clarity are often the deciding factors.
You will improve:
plan differentiation and comparison usability
transparency in pricing, benefits, and terms
credibility signals and reassurance content
“how it works” guidance for eSIM activation
overall user confidence across the purchase journey
5) App Experience Foundations (Phase
2)
Support early UX groundwork for the future app experience, including flows for:
activation onboarding
account management
troubleshooting/self-serve support
renewals and add-ons
Requirements
3+ years experience in UX/UI (ecommerce preferred)
Proven experience improving conversion performance through UX changes
Strong Figma proficiency (components, auto-layout, prototyping)
Familiarity with Shopify ecommerce UX and constraints
Strong understanding of CRO and experimentation frameworks
Experience with GA4, Hotjar/Clarity, and A/B testing tools
Ability to work cross-functionally and operate with high ownership
Strong Bonus Skills
Telecom/eSIM or subscription ecommerce experience
UX writing/microcopy for trust + clarity
Experience building design systems for ecommerce platforms
funnel or checkout improvements
CRO testing or performance-driven redesigns
before/after examples with measurable outcomes (where possible)
How to Apply
Send:
Resume
Portfolio / proof of work
An executive summary describing a growth strategy you owned end-to-end and the result
The Hiring process will comprise of In-Person Interviews, on the spot case study and skill test
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