ABOUT US
At Obakki, we’re more than just a luxury brand with an online store—we’re a purpose-driven home goods and lifestyle company committed to connecting people through modern design that is both meaningful and intentional. Every piece we curate is handcrafted in collaboration with world-class artisans—real people whose craft infuses your home with connection and purpose.
We believe that conscious consumption and slow design can create positive change in the world. As a collective of innovators and changemakers, we are dedicated to building a better future for our global artisan partners—one thoughtfully designed product at a time.
Are you driven by purpose? Do you thrive in a creative, fast-paced environment where your ideas truly matter? We’re looking for innovative thinkers with the passion and determination to make a lasting impact on our company and our mission.
At Obakki, your qualifications are only part of the equation. What matters most is your passion for change and your ability to make things happen.
OVERVIEW
As the Creative Producer / Content Creator at Obakki, you will play a central role in shaping how our brand stories are told visually, emotionally, and at scale. This is a creative leadership, content curation, and storytelling role.
You will work closely with Obakki’s Founder, Treana, to translate her travels, artisan relationships, philanthropic efforts and creative process into compelling visual narratives across Instagram, TikTok, newsletters, and digital campaigns. Your work will draw from decades of archival footage, ongoing global travel, and real-world artisan relationships to build a consistent and meaningful founder-led storytelling rhythm.
This role sits at the intersection of creative direction, production oversight, and content execution. Success requires a strong narrative instinct, visual sensibility, and the ability to build and maintain a repeatable content engine that balances spontaneity with structure.
The ideal candidate is a documentary-minded creative who values authenticity, understands luxury design and the digital medium, and approaches storytelling with care, curiosity, and respect for the people behind the work. You are equally comfortable shooting, shaping and executing stories and content digitally.
KEY RESPONSIBILITIES
Creative Direction & Storytelling
• Develop and oversee Obakki’s founder-led storytelling strategy across video, stills, and written content
• Create narrative frameworks for recurring content series such as From the Road, Hands That Create, and Objects with Meaning
• Curate, storyboard, and guide content using archival footage and ongoing global travel documentation
• Identify and shape storylines that align with Obakki’s core pillars: Artisan, Impact, Design, and Humanity
Content Infrastructure & Cadence
• Build and maintain a consistent founder-led content engine across Treana and Obakki channels
• Translate real-time founder capture into repeatable, series-based content formats
• Ensure steady weekly output while maintaining narrative cohesion, quality, and brand integrity
• Balance lived, honest moments with light structure to support long-term growth and performance
Production & Content Oversight
• Capture or receive raw footage from global travel and ensure it is organized, archived, and production-ready
• Brief, manage, and collaborate with freelance editors, videographers, and creative partners as needed but be prepared to shoot a lot of it yourself
• Review and approve edits to ensure all content maintains Obakki’s visual language, emotional tone, and storytelling integrity
• Step in to edit short-form content when needed, particularly during travel-heavy or fast-turnaround periods
• Collaborate with PR and digital marketing teams to align content with product launches, press moments, hospitality initiatives, and impact storytelling
• Capture original photo and video content of Obakki products in the showroom, warehouse, and in the field with artisans to support social and digital storytelling needs.
Publishing, Amplification & Performance
• Collaborate with the broader marketing team and social media manager to ensure cohesive rollout calendars and consistent storytelling across social and digital platforms.
• Review and approve captions, visuals, pacing, and sequencing
• Ensure founder-led content is adapted and amplified across Obakki, the Obakki Foundation, hospitality partnerships, and campaign touchpoints where appropriate
• Review monthly performance insights to understand which stories resonate most deeply and inform future storytelling decisions
Founder Collaboration
• Work closely with Treana to plan short shoots, informal moments, and founder content
• Provide on-set or remote filming direction when needed, ensuring content remains natural, intimate, and unforced
• Act as a creative sounding board for upcoming trips, partnerships, campaigns, and long-form storytelling initiatives
WHO WE'RE LOOKING FOR
• 3+ years of experience in creative production, brand storytelling, or documentary-style content creation
• Proven experience producing visual content for premium lifestyle, ethical, or design-driven brands
• Strong visual sensibility with an appreciation for slow design, sustainability, and culture-led storytelling
• Experience editing or directing short-form digital content for platforms such as Instagram Reels and TikTok
• Proficiency with Adobe Creative Suite or similar editing tools
• Highly organized with the ability to manage multiple storylines, contributors, and timelines
• Comfortable working with a high degree of autonomy and creative ownership in a founder-led environment
• Strong communication and collaboration skills
• This is a Vancouver-based role - candidates must be able to travel internationally. Open to full-time permanent or long-term contract.
PERKS + BENEFITS
• Competitive compensation package
• Flexible hybrid work environment
• Opportunities for international travel
• Creative autonomy and close collaboration with the Founder
• Inclusive, purpose-driven team culture
• Generous employee discount
• Opportunities for long-term growth within a global brand
EXCITED TO JOIN OUR TEAM?
If you are interested in joining Obakki and helping shape the founder-led voice and visual legacy of a global design brand, please send the following to careers@obakki.com:
• Your portfolio
• A short note on why you connect with Obakki’s mission
• 2–3 examples of meaningful storytelling work (film, brand, or social)
