About AIR8
An LFX digital venture, Air8 is building an insight-based technology platform that capitalizes on Li & Fung’s ecosystem with more than 118 years of supply chain experience, connecting suppliers, buyers, and funders in over 50 markets. Air8’s goal is to combine supply chain insights with financing expertise and digital technologies to channel capital to vendors. Air8’s vision is to promote sustainable financing while bridging the supply chain working capital gap.
See https://air8.io/
LFX is a Fung Group company, which focuses on being an incubation, investment, and operating platform providing digital solutions and digitally enabled services across the end-to-end consumer goods supply chain.
See https://lfxdigital.com/
Job Summary:
As a Marketing Specialist in the company, you will have the unique opportunity to build and execute our content marketing strategies from the ground up. You will play a crucial role in developing and implementing effective marketing campaigns to promote our services and enhance brand awareness. Prepare to unleash your full potential and make a profound impact on the growth and success of our company!
Responsibilities:
• Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation across various channels, including website, social media, email, and more.
• Create high-quality and engaging content, including articles, social media posts, videos, and infographics, that aligns with the brand's voice and resonates with the target audience.
• Manage social media platforms and online communities, including content scheduling, monitoring, and responding to user engagement.
• Identify and engage with industry influencers and thought leaders to establish strategic partnerships and collaborations that amplify brand visibility and credibility.
• Plan and execute media campaigns across different channels, such as print, digital and outdoor, to maximize brand exposure and reach the target audience effectively.
• Monitor and analyze marketing performance metrics, including website traffic, social media engagement, content reach, and campaign effectiveness, and provide actionable insights for continuous improvement.
• Ensure all content is optimized for search engines (SEO) and performs well in terms of readability, relevance, and conversion.
Required Skills and Qualifications:
• Bachelor’s degree in Marketing, Communications/Journalism, Creative Media, or a related field.
• At least 5-10 years’ experience working in content marketing, media planning, or in a similar field.
• Strong writing and editing skills, with the ability to create compelling and persuasive content across different formats and platforms.
• Excellent written and verbal communication skills in Chinese and English, with the ability to create compelling content.
• Proficient in social media management tools, content management systems, and analytics platforms.
• Good interpersonal skills to effectively collaborate with internal teams and external partners.
• Creative mindset with the ability to think strategically and develop innovative marketing approaches.
• Self-motivated, detail-oriented, and able to meet deadlines in a fast-paced environment.
• Available to work a minimum of 3-4 days per week, with a preference for Monday to Friday, with a minimum of half-day availability.
