Come Join our Family Today!
Together, We Make Travel Better!
What you’ll be doing:
Strategy & Program Design
• Design and refine Smart Traveller loyalty program frameworks, including tiers, rewards, redemption options and mechanics to optimise acquisition, retention and revenue.
• Plan, launch and monitor 360° omnichannel marketing campaigns (digital and physical channels) to boost member engagement, participation and activations.
Data & Personalisation
• Analyse customer data and behaviour using CRM tools to build segments, predictive models and insights for personalised offers, product innovation and promotions.
• Drive Smart Traveller member acquisition and engagement through targeted, data-driven communications across digital and physical channels.
Partnerships & Operations
• Forge strategic partnerships with internal PPG teams (lounges, hotels, dining, airport passenger services) and external parties (airlines, hotels, retailers) to enhance program value and reach.
• Work with loyalty platform partners and tech vendors on enhancements, integrations, maintenance and operational aspects of the Smart Traveller app/web experience.
• Project manage loyalty campaigns and initiatives end-to-end, coordinating with cross-functional teams (marketing, CRM, product, operations, sales) for timely execution.
Performance & Innovation
• Prepare performance dashboards, manage loyalty marketing budgets and demonstrate ROI through regular reporting to leadership and stakeholders.
• Monitor market trends, competitor programs and member feedback to continuously innovate rewards, promotions and experiences.
• Ensure all loyalty activities comply with regulations, partner terms and Plaza Premium Group brand standards.
About you:
Education & Experience
• Bachelor's degree in Marketing, Business Administration, Communications or related discipline.
• Minimum 5–7 years' experience in loyalty marketing, CRM, digital marketing or partnerships, preferably in aviation, travel, hospitality or e-commerce.
• Proven track record developing and executing loyalty programs/campaigns driving retention, engagement and revenue.
Technical & Analytical Skills
• Strong data analytics and business acumen; experience with CRM platforms (HubSpot, Salesforce, Zoho) and analytics tools (Google Analytics, BI dashboards).
• Strong project management skills (Asana, Trello) and experience managing budgets, vendors and cross-functional teams.
Communication & Languages
• Excellent written and spoken English; Mandarin or other languages (e.g. Portuguese, French) is a plus.
• Excellent communication, presentation and stakeholder management skills across levels and cultures.
Personal Attributes
• Passion for travel and lifestyle, curiosity about cultures and airport experiences.
• Detail-oriented, proactive self-starter with hands-on execution mindset and strong work ethic.
• Strong interpersonal skills and ability to collaborate across diverse teams and markets.
• Agile, adaptable and comfortable working in a fast-paced, start-up-style environment within a global organisation; willing to travel occasionally if required.
