Head of Performance Revenue

Location: Onsite - Montreal Summary We are seeking a Head of Performance Revenue to own and scale revenue generated through performance-driven channels across Valnet and Valserv. This role is responsible for maximizing monetization efficiency, optimizing yield, and driving sustainable revenue growth across advertising, affiliate, and other performance-based revenue streams. You will sit at the intersection of data, monetization strategy, and execution—leading cross-functional efforts with editorial, product, ad ops, and partnerships to turn traffic into predictable, high-performing revenue. Key Responsibilities Revenue Strategy & Ownership • Own performance revenue targets and forecasts across all applicable channels (programmatic, affiliate, commerce, performance ad formats, etc.) • Develop and execute strategies to improve RPMs, yield, and overall monetization efficiency • Identify new revenue opportunities, formats, and partners aligned with performance goals Performance Optimization • Monitor and analyze revenue performance, traffic trends, and monetization KPIs • Run tests and experiments to optimize placements, formats, layouts, and demand sources • Drive continuous improvement through data-backed decision-making Cross-Functional Leadership • Partner closely with teams to align content and product strategy with revenue performance • Influence content and traffic strategies through revenue insights without compromising editorial integrity Partner & Platform Management • Manage relationships with key monetization partners, networks, and platforms • Negotiate commercial terms and evaluate partner performance • Stay ahead of industry trends, policy changes, and platform updates that impact revenue Reporting & Insights • Build and maintain clear dashboards and reporting frameworks for executive leadership • Communicate performance insights, risks, and opportunities in a clear and actionable way • Establish benchmarks and success metrics across brands and properties Qualifications Required • 7+ years of experience in performance revenue, digital monetization, ad tech, or a related field • Proven track record of driving revenue growth in a high-traffic digital environment • Strong analytical skills with hands-on experience using analytics and monetization tools • Deep understanding of performance-based monetization models (programmatic, affiliate, CPA/CPC, etc.) • Experience leading cross-functional initiatives and influencing stakeholders without direct authority Preferred • Experience in digital publishing or large-scale content platforms • Familiarity with SEO-driven traffic and content monetization strategies • Experience managing teams or senior individual contributors • Strong negotiation and partner management experience Benefits • Full health insurance plan (including medical, dental, and vision). • Daily on-site snacks & coffee. • Fitness subscription reimbursement program. • Competitive compensation plan and bonus structure. Who We Are Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!