We are looking for a strategic, execution-driven Head of Growth (Web 3 Portfolio) to lead Web3 portfolio expansion. This role demands deep expertise in Web3 growth strategies, especially within the crypto wallet ecosystem, with a sharp focus on budget allocation, return on investment driven spending, and innovative user acquisition tactics tailored for Web3.
The ideal candidate will have a strong track record in Web3 marketing and growth, a comprehensive understanding of the Web3 landscape and protocols, and established networks and resources within the crypto wallet and blockchain community. This role is exclusively for professionals with genuine Web3/crypto experience.
Responsibilities
Develop and execute the growth strategy for the Web3 portfolio, focusing on user acquisition, engagement, and retention in crypto wallets and related products.
Own the budget planning, allocation, and optimization for growth campaigns, ensuring efficient spend and maximizing ROI within Web3 channels.
Leverage deep knowledge of Web3 ecosystems, including decentralized finance (DeFi), NFTs, DAOs, and Layer 1/Layer 2 protocols to craft targeted growth initiatives.
Understand and navigate the unique dynamics of crypto wallet user behavior and acquisition funnels, tailoring growth strategies accordingly.
Build and nurture partnerships within the Web3 community, including influencers, protocol teams, and ecosystem projects to amplify Wallet Vs reach.
Continuously monitor market trends and competitor activities in Web3, adapting growth tactics proactively.
Collaborate closely with product, engineering, and business teams to align growth efforts with product development and business objectives.
Provide leadership and mentorship to a growing growth team focused on Web3 channels.
Requirements
Bachelors Degree in Marketing, Business Administration, or a related field
4+ years of hands-on growth or marketing experience within the Web3 and crypto wallet sector.
Proven expertise in budget management and performance marketing specific to Web3 channels and audiences.
Deep understanding of the Web3 ecosystem, protocols, and user profiles, with first‑hand experience in executing growth strategies tailored to crypto wallets.
Strong network and relationships within the Web3 industry, especially among crypto wallets, blockchain projects, and key influencers.
Entrepreneurial mindset and willingness to work in a fast‑paced startup environment, taking ownership and driving growth initiatives from 0 1.
Data‑driven mindset with the ability to analyze complex metrics and optimize campaigns for scalable growth.
Excellent communication skills, capable of working cross‑functionally with technical and non‑technical teams.
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