Job Title
Audience Data Manager - Analytics and Strategy Specialist
This role involves leveraging data analysis, technical expertise, and audience strategy to drive client growth. You will work closely with our team to develop tactical plans for campaign execution, focusing on hands-on data management and activation across multiple platforms.
Key Responsibilities:
• Data Management: Oversee the collection, processing, and quality control of first-party customer data from various sources,
• Campaign Planning: Develop strategic recommendations by building required segments, setting up activation workflows,
• Dashboards & Insights Analysis: Create regular performance reports that demonstrate audience impact on KPIs using tools like Tableau or Power BI ,
• Troubleshooting Activation Issues: Collaborate with media teams in resolving complex data-related problems affecting segment performance;
