On-Target Earnings: $110,000 CAD Base Salary + performance+based variable + equity
Location: After 90 days, this role is required to be in-office in Kelowna full-time
About Martell Group
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you'll automatically be considered for all open roles across our companies, not just the one you applied for.
Why you shouldn't work here – Radical Transparency from our CEO
About the RoleWe're looking for an experienced operator who has lived the 0–1 journey. Someone who knows how to take a SaaS product from concept to paying customers. As an AI Business Lead at Martell Group, you'll be the commercial lead behind new ventures, shaping their go-to-market strategy, validating revenue models, and driving early sales traction.
What You'll DoLead customer discovery, validation, and early revenue generationDesign and execute GTM strategies for new venture launchesOwn outbound and inbound sales efforts from outreach to closeBuild and maintain key customer relationships to drive renewals and referralsCollaborate with product and technical leads to ensure product-market fitDevelop scalable processes, playbooks, and sales infrastructure for repeatable growthReport and interpret traction data to guide venture decisionsWhat You BringRequired Qualifications
Proven SaaS operator or founder with early-stage experienceHands-on with sales, customer development, and GTM designExcellent communicator with a bias for clarity and actionStrong business instincts, with the ability to turn feedback into opportunityComfortable in ambiguity and fast-moving environmentsData-literate, strategic, and deeply customer-drivenPreferred Qualifications
Previous founder or early executive in a B2B SaaS startupBackground in technical sales or product-led growthExperience leading or mentoring small commercial teamsFamiliarity with AI-driven tools or workflows
