**Position Overview**:
We are seeking a creative and strategic Brand Manager to join our dynamic marketing team. As the Brand Manager, you will be responsible for developing and executing branding strategies that enhance our company's presence and reputation in the crypto market. You will collaborate closely with cross-functional teams to ensure consistency in messaging and brand identity across all channels.
• *Key Responsibilities**:
- **Brand Strategy**: Develop and implement comprehensive brand strategies aligned with company objectives and target audience insights.
- **Brand Positioning**: Define and maintain the company's brand positioning and differentiation in the competitive crypto landscape.
- **Creative Direction**: Oversee the creation of brand assets, including visual identity, logos, marketing collateral, and website content.
- **Campaign Management**: Lead the planning, execution, and optimization of integrated marketing campaigns to build brand awareness and drive engagement.
- **Content Development**: Collaborate with content creators to develop compelling and relevant content that resonates with our target audience.
- **Community Engagement**: Foster meaningful connections with our community through social media, events, partnerships, and influencer collaborations.
- **Brand Monitoring**: Monitor and analyze brand performance metrics, market trends, and competitor activities to identify opportunities for growth and improvement.
- **Brand Compliance**: Ensure brand guidelines are adhered to across all communications and initiatives.
• *Qualifications**:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field (MBA a plus).
- Proven experience as a Brand Manager or similar role, preferably in the technology or fintech industry.
- Deep understanding of the cryptocurrency ecosystem and passion for blockchain technology.
- Strong creative and strategic thinking skills with a track record of developing successful brand campaigns.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing tools and platforms, including social media management tools, analytics tools, and content management systems.
- Experience managing budgets and vendor relationships.
- Certifications in branding or digital marketing (e.g., Certified Brand Manager) are advantageous.
Location**:Dubai, UAE**
Pay: AED10,000.00 - AED14,000.00 per month
