Public Relations Specialist

At Greater Vancouver REALTORS® (GVR), we’re passionate about leading professionalism and innovation in real estate. Our award-winning team works hard, has fun, and enjoys the best view in the city from our Spruce Street office. Our 15,000 REALTOR® members trust GVR to provide the tools, services, and support they need to provide the best service to their clients. We deliver trusted market insights, advocacy, professional education, and cutting-edge technology solutions to help our members thrive in an ever-evolving industry. At GVR, we are proud to champion excellence, transparency, and sustainable housing solutions while shaping the future of real estate. Position summary: The Public Relations Specialist is a dynamic and strategic specialist who will elevate GVR’s external presence, strengthen media relationships, and advance our communications efforts. This role will be central to shaping and amplifying the voice of GVR — sharing trusted housing data, advocacy priorities, association initiatives, and community impacts with key audiences across media, government, stakeholders, and the public. At the highest level, the Public Relations Specialist will lead communications strategies and campaigns that employ diverse communication and public relations tactics intended to strengthen public trust in the organization and its members, enhance credibility, and build a positive public reputation. Key responsibilities: Media & External Relations · Develop and maintain strong relationships with local, regional, and national media outlets. · Serve as a media contact, pitching stories, coordinating interviews, and ensuring consistent, accurate messaging about GVR initiatives and market data. · Monitor media coverage and compile regular reports on PR impact and trends. Content Creation · Write and edit press releases, media advisories, talking points, speeches, Q&A documents, and articles aligned with organizational priorities. · Work with internal teams to craft impactful messaging for campaigns, reports, and announcements. Social Media · Develop, schedule, and publish engaging content (text, images, video) across external-facing social platforms, creating editorial calendars and ensuring brand voice consistency. · Monitor, respond to, and moderate comments, messages, and posts to foster a positive online community and manage GVR’s reputation. · Act as the organization’s subject-matter lead on public facing social platforms, building and managing strategies that support reputation objectives and public engagement. Strategic Communication · Support development of communication strategies that enhance GVR’s profile on key issues such as housing affordability, market transparency, and industry innovation. · Collaborate with cross-functional teams (Advocacy, Research, Events) to ensure PR activities align with organizational goals. Brand Stewardship · Uphold and reinforce GVR’s brand, mission, and values in all communications and public engagements. Community Involvement · Administer the Community Relief Fund on behalf of the region’s REALTORS, ensuring sound governance, effective administration and clear communication and compelling storytelling around community impact related to this charitable work. Qualifications, skills, and experience: · Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or related field. · 2+ years of professional experience in public relations, communications, or media relations (ideally in non-profit, association, housing, or real estate sectors). · Proven ability to craft compelling content and messaging for diverse audiences. · Strong media network and understanding of Canadian media landscape. · Exceptional interpersonal and presentation skills. · Demonstrated ability to exercise good judgement, tact and diplomacy. · Strategic thinker with excellent organizational and project-management capabilities. Preferred Qualifications: · Knowledge of the real estate industry, housing market trends, or public policy communications is an asset. Join us in creating innovative solutions that drive success for our members while advancing your career as a Public Relations Specialist. We offer a competitive compensation and benefits package (salary range $66,000 to $79,000), a hybrid work environment once you've successfully onboarded and gained a solid understanding of your role and responsibilities, a nine-day fortnight schedule opportunity, and a supportive and inclusive culture and work environment. Compensation details listed in this posting reflect the range of pay. Individual pay is determined by skills, qualifications, experience, and location. While we appreciate all candidates that apply for this position, we’ll only contact candidates who we select for an interview. GVR is an equal-opportunity employer and welcomes applications from all qualified individuals. GVR encourages applications from women, Indigenous persons, racialized persons, persons with disabilities and persons of all sexual orientations and/or gender identities. GVR is committed to an inclusive, accessible and welcoming hiring process that provides reasonable accommodation to all applicants. Please advise Rajan Bajaj, (rbajaj@gvrealtors.ca) should you require any accommodation to participate in this posting, recruitment, selection and/or assessment processes. Must be legally authorized to work in Canada, with a preference given to Canadian citizens and permanent residents. Job Types: Full-time, Permanent Pay: $66,000.00-$79,000.00 per year Benefits: • Casual dress • Company events • Company pension • Dental care • Disability insurance • Employee assistance program • Extended health care • Flexible schedule • Life insurance • On-site gym • On-site parking • Paid time off • Tuition reimbursement • Vision care • Wellness program • Work from home Work Location: Hybrid remote in Vancouver, BC V6H 4C8