Product Marketer

Product Marketer San Francisco, CA About Broccoli AI Broccoli AI builds AI voice agents that act like real employees—answering phones 24/7, booking jobs in ServiceTitan, following up on missed calls and estimates, and handling emergencies in real time. In just 12 months, we’ve grown to 200+ contractors with 40% MoM growth, and we’re just getting started. Backed by top-tier VCs, we’re building the AI-native operating system for the $600B home services industry . Why Join Us? • Build from 0→1: You’ll own growth marketing strategy and execution across all channels, starting from first principles. • Real Customers, Real Revenue: Everything you do will directly impact bottom-line metrics. • Work Directly with Founders: Move fast, iterate quickly, and make real decisions with the people building the product. • Create a Category: Help define how AI employees are bought, understood, and adopted by traditional service businesses. What You’ll Do Growth & Demand Gen • Own and optimize the top-to-bottom funnel—from first impression to qualified lead to closed customer. • Launch and manage paid campaigns (Meta, Google, LinkedIn, YouTube, etc.), including creative development and audience testing. • Build, test, and optimize landing pages, email flows, and CTAs for conversion. • Set up tracking infrastructure (GA4, Segment, HubSpot, etc.) and own performance reporting and attribution models. Product & Content Marketing • Own positioning, messaging, and competitive insights for key features and use cases. • Partner with Product and Sales to plan feature launches, write enablement materials, and train GTM teams. • Craft high-converting product marketing collateral, including one-pagers, case studies, and demos. Social, Community, and Brand • Run our social channels (LinkedIn, X/Twitter, Instagram) to grow audience and drive engagement. • Work with contractors or agencies (if needed) to produce UGC-style and brand content. • Experiment with organic channels (SEO, community, influencer, referral loops) to find scalable acquisition. Data, Tooling & Automation • Set up lead scoring, email automation, and CRM integrations (e.g., HubSpot, Salesforce). • Define KPIs and report on funnel metrics weekly and monthly. • Use tools like Clearbit, Apollo, Zapier, and Webflow to automate outreach, enrichment, and onboarding. What We’re Looking For • 5+ years in product marketing, growth marketing, or full-stack marketing at a high-growth B2B or SaaS startup. • Deep knowledge of performance marketing, attribution, and funnel optimization. • Ability to write clearly and persuasively for multiple audiences (owners, technicians, decision-makers). • Comfortable working with low design support—you can mock things up in Figma, Notion, or Webflow when needed. • Strong understanding of marketing analytics tools (GA4, Looker Studio, HubSpot, etc.). • Bonus: Experience marketing AI, SaaS, or vertical software products. • Bonus: Familiarity with sales-led and product-led growth motions.