Job Description
Your Role
The Product Manager, Consultant will be part of the Digital Member Engagement and Experience team, reporting to the Senior Manager, Product Management. In this role, you will use your Product Management expertise to connect clinical and product strategies, creating value-driven roadmaps, while ensuring alignment with business goals and customer needs. You will be responsible for managing product development deliverables, such as detailed requirement documentation, data analytics, member journeys, line of business analytics, design reviews, product reviews, implementation, and delivery.
Your role is vital in leveraging digital technologies to guide members toward cost-effective, high-quality healthcare services, in alignment with our mission to enhance health outcomes and reduce healthcare costs through effective digital interventions and digital engagement initiatives that personalize member experience.
The ideal candidate is a strategic thinker with proven experience developing and launching product strategies, particularly within digital health platforms. Collaboration with clinicians, marketing, and healthcare leaders is vital, along with effectively linking clinical strategy to member engagement goals.
Responsibilities
Your Work
In this role, you will:
• Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends
• Develop and refine use cases, user stories, and member journey concepts to guide the design and implementation of cross-channel care journeys, including working with marketing and content strategy teams to develop digital messaging, email, in-app content and chatbot interactions
• Analyze KPIs at a product level to establish experience success, failures, and next steps through iteration
• Provide experience with segmentation models, next best action frameworks, and tailoring messages by risk level or program eligibility
• Manage product development deliverables, such as detailed requirement documentation, data analytics, member journeys, line of business analytics, design reviews, product reviews, implementation, and delivery
• Create and present business cases for investments in personalization solutions that align to our team's goals and advance cost of health care initiatives
• Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security
• Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives
• Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team
Qualifications
Your Knowledge and Experience
• Requires a bachelor's degree in business, finance, economics, public health, information technology, or related field; graduate degree (e.g. MBA) is highly desirable
• Requires at least 6 years of prior relevant experience in Product Management, Management Consulting or related business area
• Requires ability to lead and manage cross-functional teams without authority
• Requires ability to perform as a product area subject matter expert (SME) to educate others about the product
• Experience related to product management including proven ability to lead research initiatives, define strategic roadmaps, craft detailed epics, analyze complex data sets, and manage backlog priorities effectively
• Experience in digital product management for clinical platforms
• Experience working on digital health platforms (Electronic Medical Records like Epic/Cerner, disease management platforms, care management platforms, etc.) is a plus
• Outstanding public speaking and presentation skills, including written communications
About the Team
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:
• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.
Our Workplace Model:
At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.
Two Ways of Working:
• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:
o Member-facing and approved out-of-state roles remain remote.
o Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.
o For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
