Insight Global is seeking a Digital Analytics Consultant to help shape a leading bank’s digital personalization strategy. This role will design and implement measurement solutions for Single Page Applications (SPAs) and Mobile Apps, while supporting advanced use cases for Adobe Journey Optimizer (AJO) and Customer Data Platform (CDP).
Key Responsibilities
• Implement and validate tracking for SPAs and mobile apps.
• Define data layers and campaign tracking aligned with KPIs.
• Execute A/B tests, analyze funnels, and build dashboards.
• Collaborate with engineering and marketing teams on tagging and personalization strategies.
• Ensure data quality using statistical methods and modeling.
• Present insights and advocate for analytics best practices.
Required Skills & Experience
• 3–5 years hands-on experience with Adobe Analytics.
• 1–3 years experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Proficiency in A/B testing tools and personalization frameworks.
Nice-to-Have Skills
• Developer background with languages such as JavaScript, SQL, Python, or R.
• Experience with legacy data systems and willingness to learn new technologies.
• Familiarity with MarTech integrations.
• Knowledge of ObservePoint for tag auditing.
Why Join Us?
• Work on cutting-edge digital personalization initiatives for a leading financial institution.
• Collaborate with cross-functional teams in a dynamic environment.
• Opportunity to influence strategy and drive measurable impact.
