Marketing Enablement and Data Analytics Manager,
Group Marketing and Communications
Role Overview
The Marketing Enablement and Data Analytics role strengthens the regional marketing organisation through disciplined performance measurement, financial tracking, technology adoption, and vendor/contract management. This role partners closely
with Brand, Digital, Finance, Procurement to drive operational efficiency, support brand research programs, and ensure seamless rollout of new AI enabled tools and workflows.
Key Responsibilities
1. KPI Tracking & Performance Measurement
1.1. Own the marketing KPI definition framework across social, paid media, web performance, and brand health metrics.
1.2. Maintain consistent reporting structures and dashboards used for monthly business reviews.
1.3. Work in close partnership with the Digital Marketing team to define, refine, and align performance metrics across paid media, social, web analytics, and brand health.
2. Financial Operations & Budget Management
2.1. Maintain marketing budget trackers, and quarterly forecast.
2.2. Report month by month YTD spend vs. budget, highlighting variances, risks, and opportunities.
2.3. Coordinate with Finance on accruals, and reconciliation.
3. Technology & GenAI Enablement
3.1. Support rollout and adoption of new marketing technologies, including GenAI tools, automation workflows, dashboards, and analytics platforms.
3.2. Assist with onboarding materials, training sessions, usage tracking, and documentation.
3.3. Liaise between tool owners, marketing teams, and vendors to resolve issues or optimize tool usage.
4. Vendor & Contract Management
4.1. Maintain a centralized repository of vendor NDAs, contracts, and renewal schedules.
4.2. Track contract statuses, expiry dates, and documentation completeness.
4.3. Coordinate with Legal, Procurement, and vendors to ensure proper filing and compliance.
5. Brand Research Project Management
5.1. Provide project management support for brand/ campaign research including Brand equity tracking, Brand lift, Campaign effectiveness, etc.
5.2.Coordinate timelines, milestones, deliverables, and research logistics with internal stakeholders and external partners.
5.3. Support synthesis and packaging of research insights for regional consumption.
6. Qualifications Required
6.1. 3 to 5 years’ experience in marketing operations, marketing analytics, research coordination, or project management.
6.2. Strong proficiency in Excel/Sheets and budget performance reporting.
6.3.Understanding of marketing KPIs and performance tracking methodologies.
6.4. Experience working with cross functional teams and external vendors.
6.5. High level of accuracy, organizational discipline, and documentation rigor.
7. Preferred
7.1. Experience with GenAI and dashboards (Power BI/Tableau) tools.
7.2. Exposure to brand research methodologies and working with research agencies.
7.3. Experience with contract management or procurement workflows.
8. Key Competencies
8.1. Strong analytical and organizational skills
8.2. Project management discipline
8.3. Communication & stakeholder alignment
8.4. Proactive problem solving
8.5. High attention to detail
8.6. Comfort with technology and new tools
This job advertisement is posted by:
Tan Geok Khim (Deng Yuqin) (R22107857)
A-IT Software Services Pte Ltd
EA License No: 24C2345
“This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions.
e2i is a tripartite initiative of the National Trades Union Congress set up to
support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to A-IT Software Services Pte Ltd’s PDPA and e2i PDPA.
