Requirements
• 3-4+ years’ experience in a marketing generalist role (ideally in B2B subscriptions, media, tech or startup),
• Hands-on experience running campaigns and managing social channels,
• Good copywriting skills, and an eye for detail,
• Basic design skills in Canva and/or Figma to create simple, polished assets quickly,
• Comfortable working across multiple projects simultaneously while maintaining high standards,
• Excellent attention to detail, strong organisational skills and a bias toward action,
• Confident working with data and marketing tools (HubSpot experience a big plus),
• Adaptable, proactive, and energised by solving problems and figuring things out,
• Curious, proactive and eager to learn new skills
What the job involves
• Campaigns & Growth,
• Support the planning and delivery of multi-channel marketing campaigns (email, social, paid, website),
• Build and schedule campaign assets, landing pages and emails,
• Collaborate with editorial, product, commercial and events teams to support key launches and growth initiatives,
• Own campaign performance end-to-end, from audience targeting through to reporting and insights,
• Social Media & Content,
• Manage Sifted’s core social channels (LinkedIn, Instagram, X/Twitter,) with a focus on brand, engagement and reach,
• Produce high-quality content (copy, visuals, short-form assets) that amplify Sifted’s journalism and products,
• Monitor engagement and spot opportunities to grow reach and relevance,
• Marketing Operations,
• Keep our marketing tools, templates and workflows organised and efficient,
• Support data hygiene and reporting within HubSpot,
• Help maintain consistent brand and messaging across channels,
• Project & Stakeholder Management,
• Work closely with editorial, product, commercial and events teams on launches and campaigns,
• Support cross-functional marketing projects, ensuring they run smoothly, on time and to a high standard,
• Assist with ad hoc marketing tasks and special projects that contribute to business growth,
• Bring ideas, solve problems and help improve how we execute as a team
