Travel Required: Yes (Up to 50%)
Type: Full-Time
About Us
Subject.com is the Netflix of Education — building the future of learning through cinematic, video-first curriculum that students actually want to watch. We partner with school districts nationwide to help students catch up, stay on track, and get ahead. We're seeking a dynamic Marketing & Events Coordinator to help us expand our reach and elevate our presence at conferences and events across the country.
Role Overview
This is not an “order-taker” role — it’s a leadership seat on a fast-growing marketing team where you will set the vision, drive execution, and measure impact for every conference, activation, and event. You’ll manage large-scale logistics, oversee creative direction, and make sure Subject shows up in unforgettable ways — from the first teaser post to the last signed deal.
You’ll work closely with the Director of Brand & Marketing to ensure every event fuels pipeline, strengthens relationships, and makes Subject impossible to ignore. This role requires strategic thinking, creative vision, operational excellence, and the stamina to thrive in a high-speed, high-expectation startup.
Type of Hiree
We’re looking for a detail-obsessed, design-minded events and marketing coordinator to join our fast-growing marketing team. You’ll lead event logistics, coordinate cross-functional planning, and ensure that every Subject event leaves an unforgettable impression — from the first Instagram story to the final lead follow-up. This role requires a high level of energy, ownership, and initiative — if you're looking to coast or need constant direction, this won’t be the right fit.
Responsibilities
Event Strategy & Leadership
• Own the full field marketing strategy, including conference selection, sponsorship negotiations, and activation planning.
• Lead the execution of all major events, from national education conferences, internal conferences and creative event pop-ups.
• Develop innovative, high-ROI experiences that capture attention and drive leads.
Lead Gen & Funnel Support
• Partner with Marketing/Sales leadership to design pre-event, on-site, and post-event campaigns that convert interest into revenue.
• Implement best practices for lead capture, qualification, and follow-up, ensuring seamless CRM integration.
• Track event ROI and continually optimize strategy based on performance data.
• Support follow-up campaigns and top-of-funnel tactics to turn interest into pipeline.
Design & Brand Execution
• Work with internal and external designers to create high-impact collateral, signage, social graphics, and recap content.
• Bring a creative eye to every touchpoint — from booth design to post-event reels.
• Lead cross-functional collaboration with designers, videographers, and content creators to turn events into shareable, high-impact content.
• Push creative boundaries to keep Subject ahead of the curve in event marketing trends.
Team & Vendor Management
• Manage external partners, agencies, and internal contributors to deliver on-time, on-budget results.
• Oversee contracts, budgets, and vendor relationships.
Project Management
• Build and manage timelines, event calendars, and checklists to ensure nothing slips through the cracks.
• Keep budgets updated, invoices processed, and ROI measured.
Operational Excellence
• Build and manage detailed project plans, budgets, and event calendars.
• Ensure all logistics — from freight to floor plans — are flawless.
• Maintain a relentless focus on execution quality and operational efficiency.
Requirements
• 5 years in event marketing, experiential marketing, or field marketing, with 2+ years in a leadership or senior-level role.
• Proven track record of owning large-scale B2B event strategies with measurable business results.
• Exceptionally organized with an eye for detail
• Has a sharp eye for design and visual storytelling, with hands-on experience using tools like Adobe Creative Suite, After Effects, and Figma to create polished event collateral, social graphics, and digital assets.
• Comfortable traveling up to 50% of the time
• Confident juggling logistics, creative, and internal comms simultaneously
• Experience with Canva, Adobe, or other design tools is a plus
• CRM/event management experience (HubSpot, Salesforce, etc.) a plus
• Thrives in fast-paced, high-growth environments.
• Strong creative instinct and visual storytelling ability; able to direct designers and creators.
You Might Be a Fit If You…
• Love spreadsheets and storyboarding in equal measure
• Thrive in fast-paced, startup-style environments
• Are the go-to planner in your friend group
• Have a strong aesthetic instinct and brand sensibility
• Know how to turn event moments into marketing momentum
• You’re not just willing — you want to put in 70+ hours a week because you care deeply about building something great, moving fast, and making your mark.
