Job Overview Agoda is an online travel booking platform that builds cutting-edge technology connecting travelers with hotels and holiday properties worldwide. The Principal Software Engineer, Front End role involves optimising user interfaces and enhancing experiences for millions of travellers. This position requires deep knowledge of front-end development, passion for crafting exceptional experiences, and expertise in front-end technologies. • Architect and develop high-performance web applications • Lead design and implementation of Backend-for-Frontend (BFF) services • Establish best practices for front-end testing and QA • Drive initiatives to optimise Core Web Vitals and application performance Requirements • 10+ years of engineering experience • Proven ownership of production services with significant impact • Curiosity and staying on the cutting-edge of tech • Advanced proficiency in modern JavaScript frameworks • Deep understanding of cross-platform development challenges