Position: Paid Media Specialist (B2B SaaS)
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Company Description Easygenerator isn’t just a company, it’s a rocketship to your career! We’re a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg’s, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence, and indulge in a bit of experimentation.
With five core locations worldwide, Easygenerator is growing quickly and we believe that our success comes from our people. Due to this growth, we are looking for a Paid Media Specialist (B2B SaaS) to help us achieve our ambitious goals of expanding our presence in the global market.
Job Description We are seeking a data-driven and creative Paid Media Specialist to strengthen our Demand Generation Marketing Team in Dubai. You will work within a cross-functional team to drive growth for Easygenerator through effective marketing campaigns.
Responsibilities include:
Manage multilingual campaigns on Google Adwords and Microsoft Bing.
Oversee campaigns on Linked In and Reddit across various markets, optimizing different campaign types.
Execute tests, analyze data, identify trends, and optimize ROI.Manage campaign budgets, estimate costs, and reconcile expenses.
Provide performance reports and actionable insights for campaign optimization.
Collaborate with content, design, and product teams to optimize campaigns and landing pages.
Conduct ongoing keyword discovery and optimization.
Research and analyze competitor campaigns.
Qualifications At least 3 years of SEM marketing experience.
Experience with social media advertising.
Bachelor’s degree or higher in marketing or a quantitative field.
Experience running multilingual search campaigns.
Strong analytical skills and experience with attribution modeling.
Experience with A/B testing.
Understanding of the marketing funnel and ROI generation.
Motivated team player with excellent communication skills.
Experience in tech/start-up environments, preferably SaaS.Fluent in English;
German, French, or Italian is a plus.
Additional Information What we offer in Dubai:
International, fun work environment.
Impactful role in a fast-growing scale-up.
Free meditation and therapy sessions.
Career development and growth coaching.
Opportunities due to rapid expansion.
Hybrid working policy.
Monthly team dinners.
About Easygenerator We revolutionize knowledge sharing with our award-winning e-learning tools. As pioneers of ‘Employee Generated Learning,’ we challenge norms and shape the future of learning. We foster a diverse, inclusive culture where every team member is empowered to grow and succeed.
Our goal is to make knowledge sharing effortless worldwide. Join us to propel your career and make a global impact in learning.
Our stance on diversity & inclusion:
We welcome diverse backgrounds and are committed to equal opportunity employment, considering all qualified applicants without regard to race, religion, gender, or other protected characteristics.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
E-Learning Providers
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