Hello There,
Wish you a Happy Wednesday,
My name is Yashmita, and I am a Technical Recruiter at Kanak IT Services LLC. I am reaching out to you regarding the following job opportunity. If you are interested, kindly reply to this email with your updated resume.
Position : Website Analytics Manager 13+Years of Exp
Location : ONLY LOCAL TO NJ-NY (Commutable Distance from Brooklyn, NY)
(LOCALS TO NJ-NY-CT-MD)
LinkedIn IS MUST: Candidate must have LinkedIn account
Assignment Overview
• Title: Website Analytics Manager
• Work Location: HBRID FOR 2 days Office
• Schedule: Monday–Friday, 9:00 AM to 5:00 PM
Key Responsibilities
• Analytics Strategy & Best Practices
• Define standard methodologies for analyzing user behavior and interpreting web data.
• Develop clear protocols for web tagging, testing, and data governance.
• Technical Requirements & Implementation
• Write functional and technical analytics requirements for digital platforms.
• Lead tagging audits and troubleshoot implementations.
• Provide custom JavaScript/JSON solutions for tracking and analytics setup.
• Optimization & Reporting
• Determine effective testing strategies (A/B, multivariate).
• Deliver both scheduled and ad hoc web analytics reports with actionable insights.
• Document analytics architecture including data dictionaries and tag specifications.
• Stakeholder Communication
• Collaborate closely with developers, project managers, and leadership.
• Offer technical estimates and guidance for analytics integration.
• Clearly communicate risks, timelines, and issues.
Mandatory Skills / Experience
Candidates must meet all of the following criteria:
• 13+ years in analytics/reporting roles with:
• Google Analytics (GA360, GA4)
• Tag Managers (Google Tag Manager, Tealium)
• 4-5+ years managing enterprise web analytics platforms
• Experience with platform migrations (e.g., from GA Universal to GA4)
• Expertise in building custom reports, advanced segments, goals
• Intermediate Excel skills for integrating and analyzing diverse data sets
• Strong communication skills and ability to interface with cross-functional teams
• Familiarity with Agile methodology and modern dev practices
Desirable Skills / Experience
• 13+ years in digital software development
• Strong passion for UX optimization using data
• Experience with A/B and multivariate testing tools and strategies
Feel free to reach out yashmita@kanakits.com
