We are hiring a General Manager to oversee the end-to-end business with full P&L ownership. The primary goal is to transform our central kitchen/factory (100+ member team operating within a 2,400 square meter central production kitchen) into a profit centre, driving revenue growth, margin expansion, and sustainable scale across B2C subscription and emerging B2B channels, ensuring innovation becomes a sustainable commercial success.
P&L Ownership & Profitability Leadership
● Own full P&L: revenue, gross margin, operating expenses, net profit.
● Convert the factory model from a cost centre to a profit centre by improving unit economics.
● Drive pricing strategy, plan structure, and margin discipline.
● Build and manage budgets, forecasts, and cash flow planning; run monthly performance reviews.
B2B Partnerships & Business Development
● Identify and close partnerships to expand revenue streams:
o Corporate wellness meal programs
o Gyms and fitness studios
o Clinics and hospitals (dietician-supported plans)
o Universities and communities
o Influencers/affiliates and co-branded programs
o Distribution & Channel Partnerships (Delivery platforms, Marketplace listings, other strategic distribution points)
● Build a repeatable B2B pipeline and partnership sales engine (lead gen → pitch → contract → renewal).
● Negotiate commercial terms, pricing and SLAs.
● Align operations team to business growth.
Subscription Growth & Customer Retention (Qatar – B2C)
● Own growth strategy across Qatar: acquisition, retention, and revenue per customer.
● Understand local market preferences (diet trends, taste profiles, seasonality, buying behaviour).
● Translate customer insights into commercial actions: plan design, pricing, add-ons, seasonal menus, promotions.
● Work with marketing to ensure acquisition is efficient and profitable.
● Align marketing and customer experience teams to deliver consistent growth and subscription stability.
● Work with the marketing team to develop and implement customer retention programs.
Founder-Led Innovation Execution (Diversification & New Product Launches)
● Convert founder-led product ideas into executable business plans.
● Own GTM execution for new categories: pricing, positioning, target segments, and launch timelines.
● Validate new products with pilots, feedback loops, and profitability testing.
● Scale successful launches into stable revenue lines.
● Ensure operational teams are aligned to business goals (forecasting, capacity, delivery SLA, quality targets).
Skills
Required Background & Qualifications
● 8–15+ years of experience in a commercial/business leadership role with full or major P&L responsibility.
● Strong financial competence: forecasting, budgeting, margin optimisation, pricing strategy, unit economics.
● Experience leading business growth in catering, food services or hotel brands.
● Experience in the Qatar market with a strong understanding of customer behaviour and local channel dynamics.
● Demonstrated partnership and negotiation success with measurable revenue outcomes.
Key Skills & Competencies
● Business ownership mindset (acts like the CEO of the unit).
● Strong financial and commercial judgment.
● Partnership development + negotiation excellence.
● Market understanding + customer insight-driven execution.
● Ability to translate ideas into execution and results.
● Strong leadership, KPI discipline, and cross-functional coordination.
