A heavily funded robotics company is building the intelligence layer that will power the next generation of home robots from global manufacturers.
The ambition is simple: become the brand consumers recognise and trust before they even choose a device.
Think “Intel Inside” for robotics.
The product launches in ~2–3 years.
The brand needs to exist long before that.
We are hiring the person who will build it.
This is a founding leadership role with full ownership of brand, narrative, and public perception from day one.
Not a press function.
Not a maintenance role.
A creation mandate.
The mandate
You will architect a consumer brand that does not yet exist and make it culturally recognisable before the category fully forms.
You’ll define how a deeply technical company shows up in the world, translating complex AI and robotics into stories ordinary people understand and care about.
Expect high autonomy, serious backing, and zero legacy constraints.
What you’ll own
• Define the long-term brand strategy and positioning
• Create the narrative that makes advanced robotics feel inevitable, useful, and trusted
• Build awareness from near-zero to mainstream recognition
• Lead major company moments: launches, partnerships, thought leadership
• Shape executive visibility
• Decide where the brand plays and where it refuses to
• Build the team once the foundation is set
Who tends to succeed here
You have helped build a consumer tech brand people actually recognise.
Not optimise one.
Build one.
You’re as comfortable in strategy as you are in execution, and you understand how modern brands compound through social, culture, product storytelling, and earned media.
You likely sit at Director / Sr Director / Head-of-Brand level today and want a larger creation canvas.
Must have
• 7–10 years building consumer-facing tech brands
• Clear “before vs after” brand impact
• Deep fluency in modern channels (not theoretical oversight)
• Ability to make highly technical products feel simple and compelling
• Bias toward ownership
Strong signal backgrounds
Companies that shaped categories rather than followed them.
Duolingo, Airbnb, Notion, Stripe, Discord, Canva, Spotify, Tesla, etc.
(Adjacent high-growth environments welcomed.)
Not the right role if
• You are primarily a media relations / agency operator
• You prefer inheriting brands rather than creating them
• You need large teams and structure from day one
• You want hybrid or remote work
This is five days per week in San Mateo.
Why this role is rare
• ~$1.8B funding
• Pre-product brand build
• Category-defining technology
• True ownership
Most brand leaders join once the story exists.
Here, you write it.
Comp: $170K–$250K base + meaningful equity
Location: San Mateo (on-site)
Visa: Not available
