Director, Paid Social

About Klook We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: • Customer First • Push Boundaries • Critical Thinking • Build for Scale • Less is More • Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us! Role Overview Role Title: Director, Paid Social Function: Marketing Seniority Level: Director Employment Type: Full time We have built a market-leading global platform connecting millions of travelers to experiences worldwide. But we are just getting started. As we pivot from "high-growth startup" to "global industry titan," the complexity of our decisions has compounded. The Mission Travel is visual, and social is where the dream begins. We are looking for a visionary to lead our massive paid social engine. You won't just be tweaking bid caps on Meta; you will be pioneering "Performance Branding"—blurring the line between high-octane user acquisition and brand storytelling. You will own the strategy across Meta, TikTok, Instagram, and emerging social commerce channels. Key Responsibilities • Diversify & Dominate: Build scalable, ROAS-positive engines on both international social media platforms and/or local social giants where relevant. • Creative as a Lever: You understand that creative is the new targeting. Work closely with the internal and external counterparts to build a high-velocity asset production pipeline that feeds the algorithm, while strategically working towards creative pipeline automation to maximise efficiency and effectiveness • Full-Funnel Attribution: Move beyond platform attribution. Partner with Data Science to build and refine Marketing Mix Models (MMM) and Geo-Lift experiments to validate incremental ROAS. • Dynamic Product Ads (DPA) Architecture: Optimize catalog structures (feed sanitation, custom labels for margin/seasonality) to ensure the algorithms are bidding on the right inventory, not just the cheap inventory. • Technical Ad Operations: Oversee the implementation and maintenance of Conversions API (CAPI) and server-side tracking mitigate signal loss from ITP/iOS privacy changes. The "Must-Haves" (SME Criteria): • Deep experience managing 8-figure USD annual budgets across multi-region markets. • Proven track record in performance marketing stack on various social media platforms • Experience in a dual-sided marketplace or high-SKU eCommerce environment The Ideal Candidate The Background (Hard Skills & Tech Stack) • Scale & Spend: 10+ years in performance marketing with at least 4 years managing 8-figure USD annual budgets for high-growth eCommerce, OTA, or Subscription D2C. • Platform Mastery: You are a "Full-Stack" Social Marketer. Deep proficiency in key ads platforms like Meta Ads Manager and TikTok (Pangle/Spark Ads). Experience with Asian platforms (LINE, Kakao) is a massive plus. • Technical Ops: Hands-on experience implementing Conversions API (CAPI), server-side tracking, and Dynamic Product Ad (DPA) catalog architecture. You know how to sanitize a feed to "feed" the algorithm. • Data Literacy: Advanced SQL skills (BigQuery/Snowflake). You don’t wait for BI; you pull your own data to analyze cohort retention and LTV. • Measurement: Proven track record of moving beyond ROAS to Incrementality Testing (Geo-Lift/Conversion Lift) to prove true business value. The DNA (Mindset & Culture) • Creative Agility: You understand that "Creative is the new Targeting." You can bridge the gap between data and design, leading high-velocity creative testing frameworks. • Resilience (Grit): You thrive in a high paced environment where things are constantly evolving and how you adapt to these and excel is key to your success. We don’t see challenges. We see opportunities • Speed over Perfection: You prefer launching a test today over perfecting the strategy for next week. You move at the speed of social trends. Why Join Us? • The Playground: You will manage one of the largest and most complex travel ad accounts in the world. The data volume here is a strategist's dream. • Performance Branding: We aren't just chasing installs; we are building a brand. You will define how Klook shows up on the screens of millions of travelers. • Global Impact: Your campaigns will directly inspire people to leave their homes and experience the world. You are selling memories, not widgets Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.