Director, Growth Web Experience

Overview 1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you’re excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. We are seeking a visionary and results-driven Director, Growth Web Experience to define and lead the future of 1Password’s digital web presence. As we expand beyond our password management roots into a broader trust, identity, and security category powered by AI, the website becomes the primary stage on which our evolving brand, products, and value proposition come to life. Our web experience is the heartbeat of our growth engine: • It fuels our B2C business, reaching millions of consumers through a global self-serve model. • It powers B2B self-serve (PLG), driving tens of thousands of new business customers each year. • It enables B2B upmarket expansion through tailored, segmented digital journeys for diverse buyer personas across regions and product lines. This leader will craft a unified, high-performance web strategy that meets the needs of each audience while elevating 1Password’s emerging category leadership. The ideal candidate brings deep expertise in digital web strategy, analytics, and product-led growth—and the ability to inspire cross-functional teams to deliver exceptional, data-driven experiences that shape the future of our brand. This is a remote opportunity within Canada and the US. What we’re looking for: • 15+ years leading high-impact digital web experiences in a SaaS or technology environment, with deep experience stewarding large customer-facing properties across B2B and B2C. • Proven experience leading global web experiences across multiple languages, regions, and buyer segments, ensuring consistent brand expression while adapting content, messaging, and UX for local markets. • Proven leadership experience managing, coaching, and scaling teams, with a track record of developing talent and building healthy, high-performance cultures. • Demonstrated ability to define and execute a web strategy that aligns technical implementation, UX, content, experimentation, and growth objectives for a rapidly evolving business. • Strong analytical rigor, converting insights into action and driving continuous performance improvements through testing, user research, and data analysis. • Solid technical background, enabling effective partnership with Engineering and the ability to translate UX/experience requirements into scalable technical solutions. • Hands-on experience with modern marketing technology, including CMS (e.g., Contentful, Webflow, Vercel, etc), experimentation platforms, analytics tools, and feature flag systems. • Exceptional program and stakeholder management skills, with the ability to own large-scale initiatives end-to-end—from requirements through delivery and impact measurement. • Experience working within strict privacy/security environments, balancing compliance with creative, customer-centric experiences. What you can expect: Strategy • Define and own the long-term vision and strategy for all 1Password web properties as our primary digital engagement, brand expression, and acquisition platform across B2B, B2C, employer brand, and corporate storytelling. Ensure the web experience reflects and reinforces 1Password’s evolving category leadership. • Translate business, brand, and category goals into actionable digital strategies , ensuring that stakeholders understand priorities, trade-offs, and expected outcomes as we continue to evolve the category we lead. • Own and drive clear performance against goals and KPIs (e.g., session-to-sign-up conversion, trial activation, traffic quality, SEO/Answer-engine rankings, page speed, accessibility scores) and be accountable for achieving them. Execution & Optimization: • Drive a data-driven, iterative web experience roadmap , prioritizing initiatives that improve UX, accelerate growth, and maximize ROI while balancing customer needs, business objectives, and technical constraints. • Lead continuous optimization efforts using experimentation, A/B testing, SEO/SEM insights, behavioral analytics, and performance monitoring tools. Ensure learnings translate into scalable improvements. • Establish and enforce operational excellence across workflows, sprint planning, release cadence, documentation, and cross-team intake processes. • Embrace AI-enabled development tools and modern web platforms to increase speed of delivery, reduce friction in the build process, and multiply the impact of the team while championing the adoption of new technologies that enable rapid iteration, automation, and improved resource efficiency. • Proactively manage compliance & governance of the website with ADA, and all laws, regulations (e.g. GDPR) and our high standards around privacy and security • Build and lead a high-performing Web Experience team , including web developers, web product managers, UX and SEO/GEO. • Set performance expectations and goals , provide continuous feedback, and participate in career development planning and performance reviews. Leadership: • Build organizational capability by hiring, onboarding, and developing top talent; identifying gaps; and ensuring the team has the skills and tools needed to excel. • Promote cross-functional alignment , partnering closely with Brand, Product Marketing, Product, Sales, and Security teams to ensure web initiatives meet business goals. • Serve as the primary stakeholder and subject-matter expert on how the website supports pipeline generation, customer education, brand expression, and strategic initiatives. • Partner with Marketing Analytics and Finance to drive forecasting, build data-backed business cases, and measure impact of web initiatives. USA-based roles only: The annual base salary for this role is between $178,000 USD and $267,000 USD and is commission-eligible. This role is also immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $162,000 CAD and $243,000 CAD and is commission-eligible. This role is also eligible for immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: • Health and wellbeing Health and wellbeing items listed in the posting • Growth and future RSU program for most employees; Retirement matching program; Free 1Password account • Community Paid volunteer days; Peer-to-peer recognition through Bonusly; Remote-first work environment • Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. You belong here. We are an equal opportunity employer and are committed to fostering an inclusive, diverse and equitable workplace built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at and we’ll work to meet your needs. Remote work is a part of our DNA. That said, remote work at 1Password does mean working from your home country. If you’ve got questions or concerns about this, your talent partner would be happy to address them with you. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law. 1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice. #J-18808-Ljbffr