About the role
TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical (for example: CPG, Media).
This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the Go-To-Market strategies and identifying customer pain points.
Responsibilities:
• Own the activation strategy & revenue for their assigned vertical.
• Be focused on revenue & scaled activation and solution selling through Sales enablement.
• Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.
• Partnering with XFN teams to drive vertical product adoption (Marketing Science etc).
• Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development
• Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams.
