As the Media Director, Network TV you drive the strategic use of media to impact a client’s business performance. In this role you’ll be responsible for developing a strategic vision and guiding your team through the execution and management of that plan.
You’re responsible for audience insights, campaign vision / strategy, client relationships, cross discipline integration, and performance.
You will :
• Coordinate the management, trafficking, optimization and reporting of all campaigninitiatives.
• Work with Critical Mass headquarters to execute payment of invoices and pre-billprocess
• Be responsible for all media campaign set-up and execution, including working withother internal teams and clients to secure deliverables.
• Support Marketing and Media Managers in reporting templates, management andpresentations to clients.
• Provide insight into campaign analysis and optimization.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media
community.
• Stay up-to-date on and advise the Marketing and Media groups on the latest trends ininteractive marketing / media and developments.
• Aid in the development of Point ofView (POV) documents on new trends or specialopportunities.
• Participate in new business efforts as needed by management.
You have :
• 7 years previous experience, including at least 3 years of management experience.
• General understanding of digital media and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display,video, mobile and other emerging channels.
• Familiarity with and passion for digital media.
• Strong interpersonal, written and verbal communication skills.
• Ability to multi-task and meet deadlines while paying attention to details.
• Ability to work effectively under stressful situations and time constraints.
• Ability to work effectively across functional groups or geographic offices.
• Good project management, planning and organizational skills.
• Proficient in MS Office, specifically Excel.
• Independent and able to work with minimal supervision while maintaining focus andproductivity.
• Flexible and able to quickly adapt to new situations.
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success.
In an effort to do so, we expect our team to work from anoffice a minimum of 4 days a week . The ask stems from our want to :
• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM.
We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
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Last updated : 2024-02-01
