Position Overview
The Assoc UIUX Designer designs and develops engaging user experiences (UX) for a variety of applications. He/She studies and evaluates how users feel about the interface. He/She supports the translation of user needs and business requirements into features and functionalities that enhance application experiences. He/She is involved in the development of process flows, wireframes, and prototypes to effectively conceptualise and communicate high-level design strategies. He/She works under limited supervision to effectively deal with unfamiliar issues. He/She is analytical in the evaluation of user feedback and offers new and fresh perspectives and suggestions to optimise the user experience. He/She is articulate and comfortable with brainstorming and putting forth his/her ideas to team members and other stakeholders to co-create an ideal user experience.
Role & Responsibilities
Critical Work Functions And Key Tasks
Develop understanding of business needs
• Support consultation with stakeholders to understand their goals and requirements
• Support secondary research on market, industry trends, competitors, and comparable experiences
Research user needs
• Support user research conducted through multiple tools
• Conduct in-person user tests to observe user behaviour
• Support the identification of verbal and non-verbal challenges
• Support the development of personas and usage scenarios
Design user experience architecture
• Support the design of user journeys and development of wireframes to enable effortless navigation
• Execute design work consistent with design and brand standards, analytics insight, customer feedback
• Document design standards, design wireframes, mockups, specifications and patterns across channels and products
Conduct Usability Testing
• Support user interface prototyping
• Support usability testing to validate the presentation and interactivity of a product
• Provide support with user interface implementation to developers
• Support the evaluation of the effectiveness of user interface to visually guide the user through a product’s interface across all platforms
• Propose modifications in the design of user interface based on usability test findings
Optimise user experience
• Collect user feedback on user interface performance
• Implement application site improvements to functionality, design and navigation
• Focus on enhancing customer satisfaction and loyalty
Requirements
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