Job Description:
• Develop and execute growth marketing campaigns for the DeFi and Web3 ecosystem that align with our client's mission to pioneer decentralized technology, driving adoption and user growth within the blockchain ecosystem.
• Formulate and refine the positioning of Web3 offerings, leveraging in-depth knowledge of blockchain technology, decentralized applications, and crypto market insights to differentiate products.
• Collaborate with Web3 product teams, executive leadership, and other stakeholders to ensure cohesive branding and messaging that aligns with user expectations and the ethos of the decentralized web.
• Track the performance of campaigns and provide data-backed insights to optimize future campaigns and find new opportunity areas
• Be the voice of the customer. Develop, distill and prioritize key customer and market insights to shape product roadmap
Requirements:
• Solid experience working across marketing, product, sales, strategy and operations (5+ years as PMM)
• Deep knowledge of decentralized systems and blockchain technology, including smart contracts, decentralized applications (dApps), and overall Web3 market landscape and trends.
• Solid experience building, managing, and scaling all aspects of go-to-market programs - everything from strategic planning - to content marketing - to go-to-market implementation through project management
• Excellent written and verbal communication skills; ability to outline strategy in 'white paper type' documents and subsequent actionable, detailed plans
• Excellent problem-solving skills with the ability to take an entrepreneurial approach to resolve challenges
• Bias for action, with a willingness to roll up one's sleeves to get the job done. Attention to detail while balancing big-picture strategic work.
• Thrive when working in a collaborative and cross-functional environment and inspire others around you
EA Licence: 99C4599
EA Personnel Reg: R1104662
EA Name: Celine Tan Si Ling
