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Head of Marketing - Gaming page is loaded
Head of Marketing - Gaming
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locations
Sydney
time type
Full time
posted on
Posted Yesterday
job requisition id
R5141
Please note, this Careers website is intended for Internal Candidate already employed by apply externally please follow this link to the
External Careers Website .
Crown, our overall success is achieved through a combined team effort, therefore we strive to provide opportunities for our employees to learn, grow and thrive in a positive and supportive work environment which embraces diversity and inclusiveness.
Crown is a world of entertainment and we strive to make the ordinary extraordinary through our purpose : Together, we create joyful and elevated experiences.
Reporting to the General Manager Marketing, the Head of Marketing Gaming is responsible for leading the development and delivery of all major and tactical gaming marketing initiatives designed at driving growth and revenue for Crown Sydney Casino.
Leading a small team of marketing executives, you’ll play an integral part in designing innovative and exciting gaming propositions, as well as overseeing end to end campaign delivery.
Also working alongside other leaders in the broader marketing team, you’ll drive a collaborative approach to work and contribute to key activities that drive new customer acquisition, elevated experiences and ensure financial targets are realised.
Responsibilities include, but are not limited to : Build a rich understanding the of the customer segments through the development of strong relationships with the Research and Insights, Customer Strategy, Brand and Gaming Operations teams
Design and lead the delivery of the Gaming Marketing Quarterly plan, ensuring it meets all the relevant activity requirements for the Gaming Business Unit and receives the necessary approvals via the Crown PlaySafe Marketing Guardrails
Initiate campaign briefs and engage with all relevant stakeholders across marketing to deliver desired outcomes and ensure a world-class standard
Bring insight, research and world class innovation together in delivering each of the identified activities within the quarterly marketing plans
Review analysis from all activities to assist in consideration for implementing remedial action plans where required
Establish processes where business performance data and analytics is key to determining required actions to drive growth
Lead by example, ensuring strong adherence and compliance to all regulatory requirements
Key selection criteria : 5+ years experience in a Marketing Manager or similar role of seniority
Proven strategic capability to develop, drive and deliver marketing activity that will achieve Crown’s financial and revenue targets within Gaming
Strong business and commercial acumen, with strong analytical skills and an ability to manage a P&L
Knowledge and understanding of marketing within gaming, casino or a similar environment will be highly advantageous
Excellence in communications and working collaboratively with a range of stakeholders, including senior executives
Has or is able to obtain all required Casino Employee Licenses
What we offer you : Full-time opportunity, based on-site at Crown Sydney
Opportunity to develop, drive and deliver marketing campaigns in a premium and exclusive gaming environment
Hybrid working flexibility
Complimentary meals at our on-site staff restaurant
Generous discounts across Crown hotels and restaurants Australia wide
Access to discounts with our various corporate partners across travel, insurance, heath & wellbeing, fashion, banking & finance, technology and parking
LI-CSAs part of Crown’s inclusive culture, we strongly encourage applications across all cultural backgrounds, genders and abilities. Please contact
for more informationCrown conducts pre-employment checks throughout the Recruitment process including police checks . You may also be subject to further checks including an international police check, working rights check and a pre-employment health assessment.
Crown does not request payment as part of the recruitment process.
About Us
Crown Resorts is one of Australia's largest tourism and hospitality providers and an employer of choice for thousands of people across Australia.
Crown wholly owns and operates two of Australia's leading integrated resorts - Crown Melbourne and Crown Perth with our third property, Crown Sydney, now open.
Setting a new benchmark in curated experience and luxury sophistication, Crown Sydney is set to become Sydney's most sought after luxury destination for domestic and international travellers alike, promising to deliver to our customers an exceptional experience that exceeds all expectations.
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